So tonight I'm minding my own business, cringing while watching tv as I often do when I realize I'm absorbed in yet another reality show. I have an excuse this time though: it was ABC's HOOKING UP about online dating, and as you all know from my previous posts, I can relate to the horror of it all.
So, right smack dab in the middle of the show about 11 single women in NYC is a commercial for a product called URINE GONE*, because... I guess there's... uh... a lot of urine involved with online dating? Or a lot of lonely, single people with too many cats and not enough litter boxes watching this show? I can vouch for both of those guesses.
If you haven't yet seen this beauty of a marketing campaign, I'm not sure that I can do it any real justice here. I tried to search for the commercial online, but only came up with stills for this product, like the ones that follow (photos by Greyhawk68):
See, I'm not kidding. This is for real.
But the commercial is so bad that it begins parodying itself almost immediately. It's shot in typical infomercial/as-seen-on-tv/hi-cheese lighting, with added "scientific" blacklight segments to show the unseen urine and various other organic stains. Remember those 20/20 specials where they go into hotels and show you with a blacklight all the places on the comforter/chair/wall/mirror/ceiling that bodily fluids have been squirted? Well this commercial is rife with that kind of gross-out factor!
I found myself smirking just a bit when it first came on... then a bit more... then giggling... and before long, the giggles turned into guffaws, particularly when I saw this screen:
Not only was I laughing so hard that I nearly wet myself, which ironically would cause me to need this product (and thus had me seeing the genius behind the advertising campaign), but at this point I also became thoroughly confused.
I mean, you tell me: are we supposed to understand this as a substance that "works on" actually removing troublesome "wood, tile, concrete, linoleum," or is it a cleaner that gets that pesky urine out of your "blood, feces, organic matter"? Urine Gone, don't leave me hanging! Inquiring minds want to know!
Despite my confusion, I love this ad. It's true. I love you, Urine Gone commercial! With every ounce of "organic matter" in my body! Indoors & out!
(** And Semenex should NEVER be confused with SEMENAX.)
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